AI search audit for GEO & AEO

Don’t just track AI answers.Fix what’s behind them.

AI answers change every time you ask. Your pages don’t. Tooru crawls your whole site — up to 50,000 pages — and scores every page on whether ChatGPT, Claude, Gemini and Perplexity can find it, read it, understand it and use it in an answer. Then it tells you what to fix first.

Create an account, then open the diagnosis screen. No card needed. Free allowance: about 60 pages/month, shared with AI analysis.

  • What to fix first, and how
  • Whether AI answers name you (AI live test)
  • How you compare with competitors, and what to add
See a sample report →

Why the page

Answers move. Pages don’t. So we score the page.

Ask an AI the same question twice and you can get a different list of brands. The page itself is stable: the same page gets the same score every time — so you can fix it, rerun it and watch the number move.

The answer

  • Generated fresh on every request
  • Varies by model, wording and whether search is on
  • Worth checking — Tooru’s live test does that

The page

  • Same page, same score
  • Every lost point comes with a fix
  • Rerun after the fix and see it move

Use it alongside your SEO suite or your visibility tracker. Tooru covers the “why” and the “fix”.

What Tooru does

Get found. Get chosen.Stay safe. Stay on it.

Four steps to reaching AI answers and staying in them. Start with the site audit and add what you need.

  1. 1Get foundCan AI find, read and understand you?Site auditAI analysis
  2. 2Get chosenDo you come up when people ask and compare?AI live testAI competitor comparison
  3. 3Stay safeAre there risks anyone can see from outside?Safeguards
  4. 4Stay on itWill you notice when something changes?Scheduled checks

Get found · Site audit

Every page, through AI’s eyes.And what to fix first.

Tooru finds every page from your sitemaps and scores each one out of 100 on whether AI can find it, read it, understand your business and use it in an answer. Every fix comes with an example and an owner.

  • Finds every pageUp to 50,000 pages from your sitemaps. No sitemap? It follows links instead.
  • Four gates, 100 pointsFind, read, understand, use. The weights and the checks are public.
  • A fix order, not a warning listOne fix first, with snippets to paste, a command to verify, and who does the work (content, development or server settings).
  • FindabilityRedirect chains, empty pages, duplicates and pages missing from your sitemap — the places crawlers get lost.

Included in the free plan

Screens are illustrative.

Get found · AI analysis

AI reads your copy.And shows what isn’t landing.

AI reads each page and your site as a whole, works out what you do and for whom, and points out what a prospect still can’t learn — quoting the text it based that on.

  • Page analysisWhat the page gets across, what it doesn’t, and suggested copy to add.
  • Site-wide analysisPriorities for the whole site, from the audit totals and your key pages.
  • Grounded in your textEvery point quotes the passage it came from.

Included in the free plan (uses allowance)

Screens are illustrative.

Get chosen · AI live test

Ask the models yourself.See if your name comes up.

Write a question, pick the models, and ask. Each answer is marked for your name, your domain, a citation of your site, and competitor names.

  • Pick the modelsAsk ChatGPT, Claude, Gemini, Perplexity and more the same question at once.
  • Marked answersSee at a glance whether each answer names you, links to you or names a competitor.
  • Use the answersCopy any answer into a report or a pitch.

Available on Lite and above

Screens are illustrative.

Get chosen · AI competitor comparison

When they compare,are you the one recommended?

Ask several models the same set of questions and count how often you and each competitor are named and cited. See whether the pages AI cites mention you, and what to add to your own site.

  • ScoreboardMention and citation rates for you and each competitor, with the change since last time.
  • Cited sourcesWhether the pages AI cites mention you — with the exact passage.
  • What to add to your siteFor each question, what to write on your own site to be usable in the answer, with the evidence.
  • Industry benchmarkWhere your site’s score sits among sites in the same industry.

Available on Lite and above

Screens are illustrative.

Start with your home page.

Enter a URL to see the four gates and what to fix first.

Create an account, then open the diagnosis screen. No card needed. Free allowance: about 60 pages/month, shared with AI analysis.

Stay safe.Stay on it.

Check the risk signs anyone can see, and re-check on a schedule so fixes stay fixed.

Stay safe · Safeguards

Spot the risks anyone can see.Before someone else does.

  • Visible risk signsHTTPS redirects, HSTS, outdated libraries, security.txt and more.
  • Form inventoryWhere the site collects what. Export it to CSV as a starting point for your data inventory.
  • Signs of tamperingForms that send passwords or card numbers to unknown destinations, forms no page links to, and similar.

Screens are illustrative.

Stay on it · Scheduled checks

Check on a schedule.Hear about it when something changes.

  • Scheduled checksDaily, weekly or monthly, run between 6 and 7 a.m. in your organization’s time zone.
  • One email per morningEvery page whose score changed, in a single message.
  • Allowance alertsA heads-up at 80% and 100% of your monthly allowance.

Screens are illustrative.

Work as a team · Teams

Your team and your agency,on the same screens.

Group sites and paths into projects and give members a role. Limit an agency to its projects, and invite executives or clients as viewers.

  • Four rolesOwner, admin, member and viewer. Viewers only see results and don’t count toward your member limit.
  • Project scopesLimit members and viewers to the projects you choose.
  • Multiple organizationsBelong to several organizations with one account and switch between them.

Member limits depend on the plan

Screens are illustrative.

The four gates

Tooru (通る) is Japanese for “to pass through”.

Before an AI can use your page in an answer, four things have to hold: it can find the page, read it, understand what you do, and find something worth using. Fail an early one and the later ones count for little. Tooru splits 100 points across the four and shows you where you’re stuck.

Diagram: in the top lane, your page clears all four gates in turn and reaches the AI’s answer. In the bottom lane, it stops at gate ② (the main text is not in the server HTML), and the gates after it count for little.

  1. ① 19 pts

    Can AI find you?

    Are AI search crawlers allowed in robots.txt, and is there a sitemap and a canonical URL to follow?

    robots.txt · sitemap · canonical

  2. ② 29 pts

    Can AI read the page?

    Is the main text in the HTML your server returns? Is bot protection turning AI crawlers away too?

    Server-rendered text · headings · fetchability

  3. ③ 38 pts

    Does AI understand your business?

    Do the title, description and structured data say who you are, what you offer and where — and agree with the page?

    Business clarity · schema · organization identity

  4. ④ 14 pts

    Will AI use you in an answer?

    Author and date, concrete figures, sources, answers to common questions: material an AI can quote.

    Specificity · sources · answer shape · freshness

What crawlers receive

What people see isn’t what AI receives.

Most AI crawlers read the HTML your server returns and don’t run JavaScript. A page that looks finished in a browser can reach them almost empty.

What a browser shows

What an AI crawler receives

<html lang="en">
<head>
<title>Acme Co. | Workflow software</title>Title arrives
No meta description
</head>
<body>
<div id="root"></div>No body text — JavaScript draws it later
<script src="/assets/app.js"></script>
</body>
</html>
Illustration. Tooru judges every page under the same conditions as the right-hand side: server HTML, no JavaScript.

Reviewing our methodology

As AI changes, so does our checkup.

AI and the web change every day. Tooru reviews its assessment criteria as new developments emerge. We publish what we assess, how we assess it, and the changes we make.

  • Same criteria, same score.

    Under the same conditions and criteria, scores follow fixed rules rather than an AI’s opinion. AI findings sit outside the 100 points.

  • Training is a choice, not a score.

    Whether AI may train on your content is your policy. Blocking it costs you nothing.

  • Every check, public.

    Points are weighted by the strength of the evidence. All 39 scored checks, their points and the reasoning behind them are in the methodology.

The agentic web

Get ready for AI agents that use your site, not just read it.

AI is moving from answering questions to acting on them: researching sites, filling in forms and heading to checkout on someone’s behalf — the agentic web, and agentic commerce. Tooru checks, in the same run, whether agents can get in, find how your site works, and see the actions you declare. New standards start as unscored reference checks and only earn points when we ship a new version of the Tooru checkup, so the checkup reflects the web as it is now.

  1. 1

    Can agents get in?

    Are agents that act for a user blocked by robots.txt, your CDN or your WAF?

    Diagnosed
  2. 2

    Can they find how it works?

    Markdown delivery, an MCP server card and an API catalog that tell agents what’s here and how to use it.

    Diagnosed
  3. 3

    Are actions declared?

    WebMCP to hand forms to agents as tools, A2A for agent-to-agent discovery, and a UCP profile for where to buy.

    Shown for reference

Standards Tooru tracks: 12

Established

  • robots.txt (search crawlers)Lets AI search crawlers inDiagnosed
  • robots.txt (answer fetchers)Lets AI answer-fetchers inDiagnosed
  • sitemap.xmlIndex of your pages for crawlersDiagnosed
  • Snippet controlsControls what AI Overviews may quoteOn our watchlist

Standard (RFC / v1.0)

  • Markdown deliveryServe Markdown to agents on requestDiagnosed
  • API discovery (.well-known)Lets agents discover and authorise against your APIDiagnosed
  • A2A Agent CardLets other agents find an agent you runShown for reference
  • RSLDeclares licence terms for AI useOn our watchlist

Draft

  • llms.txtA plain-text guide to your site for LLMsDiagnosed
  • UCPLets agents discover how to buy from youShown for reference
  • WebMCPExposes a page’s forms as agent toolsShown for reference
  • AIPREFSays which AI uses you allow (training / search)On our watchlist

Commitments

What Tooru does — and doesn’t.

Does

  • Measure every page against the same rules
  • Tell you what to fix first, and how
  • Give you a way to check the answers yourself
  • Publish how it scores, and where it falls short

Doesn’t

  • No promises of citations or rankings
  • No big points for signals with weak evidence
  • No penalty for blocking AI training
  • No anonymous crawling — the crawler is TooruBot

Pricing

Start free. Pay for volume.

Plans differ in monthly allowance and seats. Every paid plan includes every feature.

  • Free$0about 60 page diagnoses a month
  • Lite$29/moA small company site
  • Starter$69/moA company site with a blog or many service pages
  • Pro$199/moSeveral sites, or a large site
  • Business$649/moAgencies and large sites

Prices exclude tax.

Full pricing, and what each allowance covers →

FAQ

Questions we get from SEO teams.

Doesn’t my SEO suite already audit for AI?

Use them together. Tooru scores each page against the four gates an AI passes through, orders the fixes by the points they recover, and keeps a history so you can see a fix move the score.

AI answers change every time. How can you score anything?

We score the page, not the answer. The same page under the same conditions gets the same score. To look at answers, use the live test and run each question several times.

If we fix everything, will AI cite us?

We can’t promise that. Each AI company decides what goes into its answers. Tooru makes sure the preconditions are in place: AI can find, read, understand and use your pages. Google’s own guidance points to the same basics.

Do we need llms.txt?

Not urgently. Google says Search ignores it. Tooru gives the llms.txt checks 4 points out of 100 and puts higher-impact fixes first.

Will Tooru inflate our server logs?

TooruBot identifies itself, follows robots.txt and fetches one page at a time with at least a second between requests — and you can block it. One caveat: when you run a live test with web search on, the AI provider may fetch your pages to answer. Those visits come from the provider’s own bots, not from Tooru.

Can we block AI training and still be found?

Yes. Search crawlers and training crawlers go by different names, so you can allow one and block the other. Tooru shows them separately and doesn’t score the training choice.

Where is our data stored?

In Tokyo (Supabase, ap-northeast-1). Payments are handled by Stripe.

Who runs Tooru, and how do we get support?

unType Inc., a company in Tokyo. Support is by email at support@tooru.ai, answered from Japan (JST).

Who’s behind Tooru

Who runs it, where, and how to reach us.

Operator
unType Inc., Minato-ku, Tokyo
Data
Stored in Tokyo · payments by Stripe
Support
By email at support@tooru.ai, answered from Japan (JST)
Crawler
TooruBot identifies itself and follows robots.txtAbout TooruBot →

Start with your home page.

Enter a URL to see the four gates and what to fix first.

Create an account, then open the diagnosis screen. No card needed. Free allowance: about 60 pages/month, shared with AI analysis.