# Tooru

> Tooru checks every page of your site against four questions: can AI find it, read it, understand your business and use it in an answer. It tells you what to fix first and how.

Tooru is operated by unType Inc. (Tokyo, Japan). Pages are available in English (/en) and Japanese (/ja).
The home page, the about, agency and glossary pages, and articles are also served as Markdown when requested with `Accept: text/markdown`.

## Features

- [Site audit](https://tooru.ai/en#feature-site-audit): Every page, four gates, 100 points
- [AI analysis](https://tooru.ai/en#feature-ai-analysis): Does your copy get the message across?
- [AI live test](https://tooru.ai/en#feature-live-test): Ask the models yourself
- [AI competitor comparison](https://tooru.ai/en#feature-competitors): How you show up when compared
- [Safeguards](https://tooru.ai/en#feature-safeguards): Risk signs anyone can see
- [Scheduled checks](https://tooru.ai/en#feature-monitoring): Changes, in one morning email
- [Teams](https://tooru.ai/en#feature-teams): Projects, roles and viewers

## Site

- [Home](https://tooru.ai/en): what Tooru checks — the four questions — and a real result
- [Pricing](https://tooru.ai/en/pricing): plans, monthly allowance, members, trial and allowance packs
- [Sample report](https://tooru.ai/en/sample): a real report for the operator's own site, with how to read it
- [For agencies](https://tooru.ai/en/for-agencies): client sites, viewers limited to projects, totals per project
- [Methodology](https://tooru.ai/en/methodology): every check and how many points it is worth
- [Terms of service](https://tooru.ai/en/legal/terms) · [Privacy policy](https://tooru.ai/en/legal/privacy)
- [TooruBot](https://tooru.ai/en/bot): the crawler, what it fetches and how to stop it
- [Glossary](https://tooru.ai/en/glossary): short definitions — GEO, AEO, AI crawlers, llms.txt, MCP, A2A, UCP, WebMCP
- [About](https://tooru.ai/en/about): unType Inc., founded 2007, Tokyo; support by email only

## Learn

- [Does llms.txt work? Google’s position, and how Tooru scores it](https://tooru.ai/en/learn/llms-txt): Google says Search ignores llms.txt. It does no harm, but it is not where AI search work should start. Why Tooru gives llms.txt 4 points out of 100, and what to check first.
- [GEO, AEO and SEO: what actually changes for AI search](https://tooru.ai/en/learn/ai-search-optimization): GEO, AEO and SEO overlap: AI search tools need to find, read, understand and use your pages. Google says AI search optimization is still SEO. What changes is that other AI crawlers don’t behave like Googlebot. Where to start.
- [GPTBot vs OAI-SearchBot vs ChatGPT-User: which AI crawlers to allow](https://tooru.ai/en/learn/ai-crawlers): AI crawlers come in three groups: training, search and user-triggered. Don’t block search crawlers if you want to appear in AI answers. What OpenAI, Anthropic, Perplexity and Google each say, with a robots.txt example.
- [Can AI crawlers read JavaScript-rendered pages?](https://tooru.ai/en/learn/javascript): Assume most can’t. A 2024 measurement found none of the major AI crawlers rendered JavaScript; Google is the exception. How to check a page and how to fix it.

## Japanese

- [ホーム](https://tooru.ai/ja)
- [サイト診断](https://tooru.ai/ja#feature-site-audit)
- [AI 分析](https://tooru.ai/ja#feature-ai-analysis)
- [AI ライブテスト](https://tooru.ai/ja#feature-live-test)
- [AI 競合比較](https://tooru.ai/ja#feature-competitors)
- [セーフガード](https://tooru.ai/ja#feature-safeguards)
- [定期診断と通知](https://tooru.ai/ja#feature-monitoring)
- [チームで使う](https://tooru.ai/ja#feature-teams)
- [料金](https://tooru.ai/ja/pricing)
- [診断結果の実例](https://tooru.ai/ja/sample)
- [制作会社・代理店の方へ](https://tooru.ai/ja/for-agencies)
- [評価基準](https://tooru.ai/ja/methodology)
- [クローラー](https://tooru.ai/ja/bot)
- [用語集](https://tooru.ai/ja/glossary)
- [運営会社](https://tooru.ai/ja/company)
- [llms.txt は必要か — Google の公式見解と、Tooru の配点](https://tooru.ai/ja/learn/llms-txt): Google は llms.txt を検索に使わないと明言しています。置いても害はありませんが、AI 検索対策として先にやることは他にあります。Tooru が llms.txt に 100 点中 4 点しか付けない理由と、先に確かめる項目をまとめました。
- [AI 検索対策とは — LLMO・AIO・GEO の違いと、何から始めるか](https://tooru.ai/ja/learn/ai-search): LLMO・AIO・GEO は、AI が答えを作るときに自社のサイトが見つけられ、正しく使われるようにする対策の呼び名で、指すことはほぼ同じです。違いと、SEO との関係、何から始めるかを、Google の公式の説明と 4 つの条件でまとめました。
- [AI 検索対策のチェックリスト — 4 つの条件の順に確かめる](https://tooru.ai/ja/learn/checklist): AI に見つけてもらえるか、読み取れるか、会社のことが伝わるか、答えに使われるか。自分で確かめられる AI 検索対策（LLMO）の項目を、条件の順に並べました。robots.txt・本文の HTML・構造化データ・答えの形。
- [AI クローラーと robots.txt — GPTBot は止めるべきか](https://tooru.ai/ja/learn/ai-crawlers): AI のクローラーは学習用・検索用・利用者の依頼の 3 種類です。AI 検索の答えに出たいなら検索用は止めないこと。GPTBot・OAI-SearchBot・ClaudeBot・PerplexityBot・Google-Extended の違いを、各社の公式の説明からまとめました。
- [ChatGPT に自社が出てこない・間違って説明されるとき](https://tooru.ai/ja/learn/not-in-chatgpt): まず AI がサイトを取りに来られるか、本文を読めるか、会社のことが書かれているかを、この順で確かめます。答えは直接変えられませんが、答えの材料になるサイトの側は直せます。